GOOD* Distillations Company started the way a lot of good ideas do, with years of conversations between two friends—the kind you have around campfires, kitchen tables, and on long hikes—about starting something of our own. Eventually, all that talk turned into action, and we set out to build a spirits brand that felt different from everything else on the shelf.
We spent over four years working on the product, shaping the brand, and figuring out how to package it in a way that reflects our values: sustainability, simplicity, and quality without the fuss.
GOOD* is made for people who’d rather be outside than stuck behind a bar, who care about what they consume and how it’s made, but don’t need a lecture on tasting notes to enjoy a great drink.
It’s not just about what’s in the bottle—though our Weekender Wheat whisky is already earning awards right out of the gate. It’s about building a company driven by purpose: one that operates with intention, gives back more than it takes, and keeps the journey fun every step of the way.
Most of all, GOOD* is about bringing together a community of people who appreciate the outdoors, a solid pour, and the simple joy of sharing both. Whether you’re sipping on a trail, a tailgate, or a Tuesday night on your porch, we’re glad you’re here.